People Innovation Excellence



This year the Binus university psychology department gladly invites you to join us in our very own mega event.

This year, the psychotechnology international conference embracing “The use of psychological techniques in achieving sustainable development goals” as its theme.

The “psychotechnology” term was proposed by Coleman R. Griffith in 1928. According to Griffith, “It is difficult to think of human beings who simply are; we almost always think of them as for better or for worse, and this means either ethics or psychotechology”.

Psychotechnology is the amelioration of applied psychology (Ralph H.Gundlach, 1935). Psychologytechnology is a specialization in psychology which deals with the analysis and management of psychological reality and principles to accommodate needs and problem solving in our personal and professional daily life. Psychotechnology is a more advanced form of applied psychology in clinical, medical, social, educational, and organizational fields. It is expected–in certain facets–to produce tangible tools to improve human performance.

ASEAN citizens with all the strength of the economic, social, and demographic will occupy an important position in the geopolitical world. Therefore, psychology needs to contribute in finding and developing a uniquely ASEAN citizen’s psychotechnology in a sustainable manner.

The Department of Psychology, Bina Nusantara University, believes that the challenge for psychotechnology nowadays is no longer limited to “master” and “manipulate” the human psyche with the principles of psychology – because we somehow have managed to prove it – but beyond that, how to have the mastery progress continuously in the assessment of the parameters of human happiness and well-being as much as possible. It needs to be admitted that history has been harmed by non-ethical psychotechnology. Since 1970, Miller has been put forward 11 principles of psychotechnology that are holistic and well as a challenge of psychotechnology itself, namely:

  1. Valid psychotechology should have priority over invalid.
  2. Intelligible psychotechnology should have priority over unintelligible.
  3. Reliable psychotechnology should have priority over unreliable.
  4. Socially relevant psychotechology should have priority over irrelevant.
  5. Safe psychotechnology should have priority over dangerous.
  6. Psychotechnology for which accountability can be assigned should have priority over that for which it cannot.
  7. Psychotechnology that obtains the consent of the affected individuals should have priority over that which does not.
  8. Psychotechnology that can avoid deception should have priority over that which cannot.
  9. Psychotechnology that respects individuality should have priority over that which does not.
  10. Available (accessible) psychotechnology should have priority over unavailable.
  11. Distributable psychotechology should have priority over nondistributable

We invite psychologists, academics and researchers from all fields and backgrounds to submit an exposition about psychology-driven technology, basic psychological research with potential of becoming tangible technology, and assessment of technology based on the 11 key points of ethical psychotechnology.

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