People Innovation Excellence



Questioning the Role of Psychotechnology in facing social and humanities issues  in Global context

 Jakarta, September, 1-2, 2014

The rapid development of the human sciences, especially psychology often forgets to constantly question, “What is good for humans?” The implications of this are (1) the allegation that the social and human sciences only play with their own basic science in the “ivory tower”

ignoring the human realities, (2) some form of applied psychology fails to heed ethical rules, and (3) the performance of human-related profession becomes more “technological”, in the sense of being more pragmatic, mechanistic, and materialistic.

This scientific conference attempts to revive an effort to answer one of the oldest questions–yet one that is becoming increasingly relevant in this age–which has been enunciated by philosophers: “What is really good for humans?” Psychology with its paradigms and its orientations, in fact, aims at bringing happiness to human beings. The Department of Psychology, Bina Nusantara University, posits that these objectives can be achieved concretely through a psychotechnology.

The “psychotechnology” term was proposed by Coleman R. Griffith in 1928. According to Griffith, “It is difficult to think of human beings who simply are; we almost always think of them as for better or for worse, and this means either ethics or psychotechology”.

Psychotechnology is the amelioration of applied psychology (Ralph H.Gundlach, 1935). Psychologytechnology is a specialization in psychology which deals with the analysis and management of psychological reality and principles to accommodate needs and problem solving in our personal and professional daily life. Psychotechnology is a more advanced form of applied psychology in clinical, medical, social, educational, and organizational fields. It is expected–in certain facets–to produce tangible tools to improve human performance.

ASEAN citizens with all the strength of the economic, social, and demographic will occupy an important position in the geopolitical world. Therefore, psychology needs to contribute in finding and developing a uniquely ASEAN citizen’s psychotechnology in a sustainable manner.

The Department of Psychology, Bina Nusantara University, believes that the challenge for psychotechnology nowadays is no longer limited to “master” and “manipulate” the human psyche with the principles of psychology – because we somehow have managed to prove it – but beyond that, how to have the mastery progress continuously in the assessment of the parameters of human happiness and well-being as much as possible. It needs to be admitted that history has been harmed by non-ethical psychotechnology. Since 1970, Miller has been put forward 11 principles of psychotechnology that are holistic and well as a challenge of psychotechnology itself, namely:

  1. Valid psychotechology should have priority over invalid.
  2. Intelligible psychotechnology should have priority over unintelligible.
  3. Reliable psychotechnology should have priority over unreliable.
  4. Socially relevant psychotechology should have priority over irrelevant.
  5. Safe psychotechnology should have priority over dangerous.
  6. Psychotechnology for which accountability can be assigned should have priority over that for which it cannot.
  7. Psychotechnology that obtains the consent of the affected individuals should have priority over that which does not.
  8. Psychotechnology that can avoid deception should have priority over that which cannot.
  9. Psychotechnology that respects individuality should have priority over that which does not.
  10. Available (accessible) psychotechnology should have priority over unavailable.
  11. Distributable psychotechology should have priority over nondistributable


We invite psychologists, academics and researchers from all fields and backgrounds to submit an exposition about psychology-driven technology, basic psychological research with potential of becoming tangible technology, and assessment of technology based on the 11 key points of ethical psychotechnology.


>> Themes

>> Registration Fee

>> Deadline

>> Instruction for Authors



Phone: +62-21-5345830 ext. 2631


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